TD Bank Proves the Value of Good Customer Service
TDCanada created one of the most memorable and touching advertising campaigns with the “#TDThanksYou” campaign. This was the ultimate throwback experience where TD said thank you to its customers for allowing it to play a role in many of their significant life milestones. "We're so grateful to be a part of our customers' lives and it was an incredible experience to be able to celebrate some of their most meaningful life moments" said Rafi Babury, branch manager.
People enjoy reminiscing and sharing moments that mean a lot to them, so the entire campaign surrounded elaborate plans by the bank to surprise longtime customers with acts of kindness as way of showing their appreciation for all the years of loyalty and sharing their then and now stories through a compilation video.
"Every July we celebrate customer appreciation, and this year we're marking memorable life moments that are important to our customers during our second #TDThanksYou campaign," said Tim Hockey, President and CEO, TD Canada Trust. "Whether it's opening your first account, buying your first home, starting a new business, or planning for your retirement - banking is about milestones and we want to thank our customers for letting us be a part of these powerful life moments over the years."
From turning the bank into a nostalgic and heartfelt trip down “Memory Lane” to handing out surprise gifts from a special ATM, TDCanada got their message across to not only those who were on the receiving end of these kind gestures, but to the millions who watched these videos. They were fun to watch and it resonated strongly that TD Canada cares about their customers and are dedicated to building relationships over the long term. The campaign received tens of millions of views and is a great example of how good customer service stories can be the basis of an effective marketing campaign.